Linear TV Networks vs Streaming Platforms: The Transformation of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online c

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